Franchise Marketing Trends To Adopt in 2025
Franchise Marketing Trends to Follow This Year By: Sophia Giordano-Scott The word is out that franchisors nationwide are increasing their franchise marketing budgets, but the real story isn’t just about bigger budgets – it’s about where these marketing dollars are actually going. What are savvy franchisors betting on? Let’s dive into the expected marketing trends...
Q+A With Digital Marketing Intern Luke Swanson
Interview with Digital Marketing Intern As the year ends, we say goodbye to our intern Luke Swanson and wish him the best of luck in his future pursuits! Here is what he had to say about his experience as our Digital Marketing Intern. Why did you choose to intern with BizCom/Brand J? I made a...
Why You Need To Film Your Franchise Conference
The Importance of Filming Your Franchise Conference By: Sophia Giordano-Scott As we get closer to the end of the year, I hear the same question asked more and more: what is next for franchise marketing? While trends and solutions will always change and evolve, there is one concept that is increasing in popularity, and for...
Q+A With Ken Kanzaki, Charleys Philly Steaks
Serving Franchise Development Growth with Charleys Philly Steaks Franchise Charleys Philly Steaks is forging ahead in the fast-casual dining world, and much of its momentum can be attributed to the dynamic leadership of Ken Kanzaki, the Director of Franchise Development. With over 15 years of experience in the franchise industry and four years with Charleys,...
Franchising Is A-Changin’ The Latest Digital Marketing Tactics
Franchising Is A-Changin’ The Latest Digital Marketing Tactics Get Results Courtesy of Franchise Update Magazine The way to market a franchise has changed once again. Marketing strategies and tactics are drastically different from what they were four years ago. Some successful tactics are even different than just one year ago. Start with Who Imagine your...
Q+A With Digital Marketing Intern Pauline Jaye Rondubio
Pauline Jaye Rondubio, Our Digital Marketing Intern As the new school year starts, we say goodbye to our summer interns and wish them the best of luck in their studies. Today we say goodbye to Digital Intern Pauline Jaye Rondubio, and wish her the best of luck in her future pursuits! Whether she finds a...
Telling the Story of Your Brand: Podcasts for Franchising
Q+A with President of Brand J, Jack Monson The power of storytelling is a worldwide phenomenon, but storytelling takes many forms. Possibly the easiest and most personal, not to mention longest running, format of storytelling comes in the form of voice. Passing on stories through bedtime tales, fireside chats, or cautionary lessons is as human...