Category: Featured

On December 21st, 2023

2024 Franchise Marketing Trends

Courtesy of FranchiseWire Technology, Fear, and a Desire for Authenticity are Shaping Marketing Strategies in the New Year This article was not written using ChatGPT or any AI tools. A year ago, I didn’t need to specify that; now, I feel like I need to mention this at the beginning of any article, blog, or podcast! And AI is definitely the...

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On November 6th, 2023

6 Winning Strategies for a Successful Rebrand

Courtesy of FranchiseWire Awakening Your Brand: The Art of Crafting a Memorable Makeover Your brand is more than just your logo and your colors. It’s your identity, and it needs to be conveyed consistently and constantly. Your brand is not what you say it is, but what your customers say it is. If you haven’t...

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On October 19th, 2023

Franchise Leadership and Development Conference Takeaways

A cautiously optimistic 2024 looms ahead as franchise leaders shoot to improve in 2024  by Thomas Scott – CEO Home Run Franchises, Founder of Brand J What is the best way to grow a franchise brand in 2024?  This is the question a sold out and record attendance of the 2023 IFA and Franchise Update...

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On October 17th, 2023

How To Use Short-Form Storytelling To Boost Your Brand

Courtsey of Franchising.com Storytelling is the essential part of human communication. From ancient cave paintings to TikTok videos, great stories have always captivated us, evoked emotions, and conveyed powerful messages. As a brand, great stories make you rise above your competitors. While many complain about the ever-changing social media algorithms and landscape, social media is...

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On September 15th, 2023

Brand J Announces New Senior Editor

Nashville, TN — Brand J franchise Development Marketing Agency is excited to announce the well-deserved promotion of Sophia Giordano-Scott to the position of Senior Editor. With her exceptional dedication, creativity, and passion for storytelling, Sophia has consistently demonstrated her commitment to delivering high-quality content that captures the essence of our clients’ brands. Sophia joined Brand...

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On May 8th, 2023

Leverage AI To Drive Franchise Development And Recruitment

The Use of AI in Franchise Sales is Rapidly Evolving Artificial intelligence (AI) is rapidly transforming the way we do business, and the franchise industry is no exception. With the ability to process vast amounts of data, learn from past experiences, and make informed decisions, AI is becoming an increasingly valuable tool for franchise development...

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On May 1st, 2023

Emotional Marketing And Franchise Recruitment Breakthroughs

Understanding Emotional Marketing is the Key to Boosting your Franchise Recruitment Results Written by: Thomas Scott Franchise recruitment is a complex process that requires a targeted and personalized approach to attract the right franchisees to a system. In recent years, there has been a growing emphasis on emotional marketing and storytelling as powerful tools for...

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On April 24th, 2023

Developing a Unique Value Proposition for Franchise Recruitment

How to Stand Out in the Crowded Franchise Market Written by Thomas Scott According to the International Franchise Association, over 17,000 new franchise locations opened their doors in 2022, and more than one new franchise system starts every day. That’s almost 400 new systems a year! In North America, there are no real-time and accurate...

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On April 17th, 2023

Franchise Lead Generation for Millennials and Gen Z 

Written by: Thomas Scott How to Capture the Attention of Millennials and Gen Z In today’s world, younger generations are more interested in entrepreneurship and business ownership than ever before. Millennials and Gen Z have graduated from school and are looking for opportunities to take control of their own lives. Franchising provides an attractive option...

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On April 10th, 2023

TikTok SEO – Wait, That’s A Thing?

Written by: Sophia Giordano-Scott What is Tiktok SEO? The short form video hosting app Tiktok is seeing a rise in popularity, and it’s easy to see why. With over 1 billion monthly users, Tiktok is home to influencers, talented content creators, and small businesses making a living by sharing and promoting through this free-to-sign up...

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