Category: Featured
Brand J Announces New Senior Editor
Nashville, TN — Brand J franchise Development Marketing Agency is excited to announce the well-deserved promotion of Sophia Giordano-Scott to the position of Senior Editor. With her exceptional dedication, creativity, and passion for storytelling, Sophia has consistently demonstrated her commitment to delivering high-quality content that captures the essence of our clients’ brands. Sophia joined Brand...
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Franchise Marketing Agency Bolsters Creative Team with New Hire
Nashville, TN – May 18, 2023 – Industry-leading franchise development agency Brand Journalists is pleased to announce the hire of Lazarus Ternullo as Lead Storyteller and AI Strategist. This new position is the first in the franchise space and is added to strengthen the agency’s creative offerings and ensure they remain at the forefront of...
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Leverage AI To Drive Franchise Development And Recruitment
The Use of AI in Franchise Sales is Rapidly Evolving Artificial intelligence (AI) is rapidly transforming the way we do business, and the franchise industry is no exception. With the ability to process vast amounts of data, learn from past experiences, and make informed decisions, AI is becoming an increasingly valuable tool for franchise development...
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Emotional Marketing And Franchise Recruitment Breakthroughs
Understanding Emotional Marketing is the Key to Boosting your Franchise Recruitment Results Written by: Thomas Scott Franchise recruitment is a complex process that requires a targeted and personalized approach to attract the right franchisees to a system. In recent years, there has been a growing emphasis on emotional marketing and storytelling as powerful tools for...
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Developing a Unique Value Proposition for Franchise Recruitment
How to Stand Out in the Crowded Franchise Market Written by Thomas Scott According to the International Franchise Association, over 17,000 new franchise locations opened their doors in 2022, and more than one new franchise system starts every day. That’s almost 400 new systems a year! In North America, there are no real-time and accurate...
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Franchise Lead Generation for Millennials and Gen Z
Written by: Thomas Scott How to Capture the Attention of Millennials and Gen Z In today’s world, younger generations are more interested in entrepreneurship and business ownership than ever before. Millennials and Gen Z have graduated from school and are looking for opportunities to take control of their own lives. Franchising provides an attractive option...
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TikTok SEO – Wait, That’s A Thing?
Written by: Sophia Giordano-Scott What is Tiktok SEO? The short form video hosting app Tiktok is seeing a rise in popularity, and it’s easy to see why. With over 1 billion monthly users, Tiktok is home to influencers, talented content creators, and small businesses making a living by sharing and promoting through this free-to-sign up...
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Brand Journalists Announces Jack Monson as CEO
Brand Journalists Announces New CEO Brand Journalists, the top-rated franchise development and marketing firm, is pleased to announce the appointment of Jack Monson as the new Chief Executive Officer, effective February 1, 2023. Monson brings a wealth of experience and expertise to the role, having previously held leadership positions at multiple marketing firms and hosting the...
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Why Content Quality Is Important For Franchise Websites
What is Content and Why Does it Matter? We see it every day. It grabs our attention, influences our decision-making, and shapes our world. But what exactly is “content” and why is it important for franchise websites? Let us explain: content is a broad term that generally refers to any type of information provided by...
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Franchise Development Marketing Tips
Franchise Development Marketing Defining franchise development marketing doesn’t have to be complicated: it’s any effort or form of marketing you do to get your business’s name out there. When done right, the effects are twofold: successful marketing, of course, leads to more customers and revenues, but also helps bring new franchisee prospects that can help...
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