Category: Brand Journalism

On May 24th, 2024

Q+A with Brand J Web Developer, Angela Moore

The Secrets of Franchise Web Development Often the hardest role to fill in any digital advertising team, the web developer makes up the bones that keep the body moving. Your web developer does more than just build websites, they maintain all things websites and keep them running optimally, so that all lead generation efforts work...

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On April 10th, 2024

Franchise Video Marketing with Dan Wiley

Showcasing the Story behind the Brand with Dan Wiley When it comes to engaging video content, Brand J has been leading the charge with our secret weapon: Dan Wiley. Since 2019, Dan has been showcasing his mastery of video skills with a focus on franchise development, telling the story of countless franchise brands. After years...

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On April 2nd, 2024

Listen Up! Podcasts “Touch the Brains” of Potential Candidates

Courtesy of Franchise Update Magazine In the current dynamic marketing landscape, businesses must continually explore innovative ways to connect with their target audience and establish meaningful relationships. The popularity of audio podcasts has skyrocketed, offering a unique and powerful platform for companies to engage high-level B2B customers. Franchise brands likewise are attracting and educating new...

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On March 1st, 2024

Short Form Video With Brand J Project Manager Andrea de Leon

What is Personal Branding and How Can You Use It to Sell Your Franchise Brand? It’s no secret that short form video is taking over every social media platform. From Facebook to Tiktok, Youtube and X, to even more niche platforms like Pinterest and LinkedIn, have adapted to supporting short form video, and there is...

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On October 17th, 2023

How To Use Short-Form Storytelling To Boost Your Brand

Courtsey of Franchising.com Storytelling is the essential part of human communication. From ancient cave paintings to TikTok videos, great stories have always captivated us, evoked emotions, and conveyed powerful messages. As a brand, great stories make you rise above your competitors. While many complain about the ever-changing social media algorithms and landscape, social media is...

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On May 8th, 2023

Leverage AI To Drive Franchise Development And Recruitment

The Use of AI in Franchise Sales is Rapidly Evolving Artificial intelligence (AI) is rapidly transforming the way we do business, and the franchise industry is no exception. With the ability to process vast amounts of data, learn from past experiences, and make informed decisions, AI is becoming an increasingly valuable tool for franchise development...

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On May 1st, 2023

Emotional Marketing And Franchise Recruitment Breakthroughs

Understanding Emotional Marketing is the Key to Boosting your Franchise Recruitment Results Written by: Thomas Scott Franchise recruitment is a complex process that requires a targeted and personalized approach to attract the right franchisees to a system. In recent years, there has been a growing emphasis on emotional marketing and storytelling as powerful tools for...

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On April 24th, 2023

Developing a Unique Value Proposition for Franchise Recruitment

How to Stand Out in the Crowded Franchise Market Written by Thomas Scott According to the International Franchise Association, over 17,000 new franchise locations opened their doors in 2022, and more than one new franchise system starts every day. That’s almost 400 new systems a year! In North America, there are no real-time and accurate...

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On April 17th, 2023

Franchise Lead Generation for Millennials and Gen Z 

Written by: Thomas Scott How to Capture the Attention of Millennials and Gen Z In today’s world, younger generations are more interested in entrepreneurship and business ownership than ever before. Millennials and Gen Z have graduated from school and are looking for opportunities to take control of their own lives. Franchising provides an attractive option...

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On April 10th, 2023

TikTok SEO – Wait, That’s A Thing?

Written by: Sophia Giordano-Scott What is Tiktok SEO? The short form video hosting app Tiktok is seeing a rise in popularity, and it’s easy to see why. With over 1 billion monthly users, Tiktok is home to influencers, talented content creators, and small businesses making a living by sharing and promoting through this free-to-sign up...

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