Category: Brand Journalism

On October 17th, 2023

How To Use Short-Form Storytelling To Boost Your Brand

Courtsey of Franchising.com Storytelling is the essential part of human communication. From ancient cave paintings to TikTok videos, great stories have always captivated us, evoked emotions, and conveyed powerful messages. As a brand, great stories make you rise above your competitors. While many complain about the ever-changing social media algorithms and landscape, social media is...

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On May 8th, 2023

Leverage AI To Drive Franchise Development And Recruitment

The Use of AI in Franchise Sales is Rapidly Evolving Artificial intelligence (AI) is rapidly transforming the way we do business, and the franchise industry is no exception. With the ability to process vast amounts of data, learn from past experiences, and make informed decisions, AI is becoming an increasingly valuable tool for franchise development...

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On May 1st, 2023

Emotional Marketing And Franchise Recruitment Breakthroughs

Understanding Emotional Marketing is the Key to Boosting your Franchise Recruitment Results Written by: Thomas Scott Franchise recruitment is a complex process that requires a targeted and personalized approach to attract the right franchisees to a system. In recent years, there has been a growing emphasis on emotional marketing and storytelling as powerful tools for...

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On April 24th, 2023

Developing a Unique Value Proposition for Franchise Recruitment

How to Stand Out in the Crowded Franchise Market Written by Thomas Scott According to the International Franchise Association, over 17,000 new franchise locations opened their doors in 2022, and more than one new franchise system starts every day. That’s almost 400 new systems a year! In North America, there are no real-time and accurate...

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On April 17th, 2023

Franchise Lead Generation for Millennials and Gen Z 

Written by: Thomas Scott How to Capture the Attention of Millennials and Gen Z In today’s world, younger generations are more interested in entrepreneurship and business ownership than ever before. Millennials and Gen Z have graduated from school and are looking for opportunities to take control of their own lives. Franchising provides an attractive option...

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On April 10th, 2023

TikTok SEO – Wait, That’s A Thing?

Written by: Sophia Giordano-Scott What is Tiktok SEO? The short form video hosting app Tiktok is seeing a rise in popularity, and it’s easy to see why. With over 1 billion monthly users, Tiktok is home to influencers, talented content creators, and small businesses making a living by sharing and promoting through this free-to-sign up...

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On November 28th, 2022

Why Content Quality Is Important For Franchise Websites 

What is Content and Why Does it Matter? We see it every day. It grabs our attention, influences our decision-making, and shapes our world. But what exactly is “content” and why is it important for franchise websites? Let us explain: content is a broad term that generally refers to any type of information provided by...

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On September 24th, 2022

Franchise Development Marketing Tips 

Franchise Development Marketing Defining franchise development marketing doesn’t have to be complicated: it’s any effort or form of marketing you do to get your business’s name out there. When done right, the effects are twofold: successful marketing, of course, leads to more customers and revenues, but also helps bring new franchisee prospects that can help...

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On August 3rd, 2022

Brand Storytelling: Franchise Leads Crave Content 

Quick, close your eyes and try to recall a business mailing, magazine advertisement or online banner ad that you’ve seen in the last week. It should be easy — the average person is exposed to several thousand display ads a day. But are you able to recall a single one? It’s hard, isn’t it.

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On May 22nd, 2022

Brand Journalists Is Here To Help in the Franchising Boom 

2022 is the Year of the Franchise Business is back, and the franchising boom is in full-force expansion mode. After most industries were slowed the past few years due to the pandemic, 2022 has proven to be the year of bounce back and incredible growth. It’s why Forbes magazine dubbed 2022 the “Year of the...

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