Why You Need To Film Your Franchise Conference

The Importance of Filming Your Franchise Conference

By: Sophia Giordano-Scott

As we get closer to the end of the year, I hear the same question asked more and more: what is next for franchise marketing? While trends and solutions will always change and evolve, there is one concept that is increasing in popularity, and for several good reasons.

Franchise conferences, which include private, franchisor system-wide conferences and industry encompassing events for interested professionals at any level, are the highlight of the year for franchise owners or franchise professionals. These events bring together an entire community, offering a wealth of resources and opportunities. However, many entities have yet to realize the immense value of having a professional film crew present at these gatherings. And for those already filming these events, what do you do with this content? Let’s explore why capturing your franchise conference on film is crucial for maximizing your marketing efforts, benefiting long after the event concludes.

franchise conference

Franchise Conferences Bring People Together

Franchise conferences are filled with emotional high points that can energize and unite everyone involved. From the excitement of keynote speakers to the thrill of award ceremonies, these moments are not just memorable, but are essential to building strong emotional bonds within your franchise network or the greater franchising community. Capturing these moments on film allows others to share the excitement, not just with attendees, but with those who couldn’t make it, keeping the community spirit alive long after the event.

These conferences also serve as the perfect backdrop for showcasing culture. From candid moments during team-building exercises to franchise owners engaging in discussions about their growth stories, filming these events gives a vivid, authentic portrayal of the values, camaraderie, and collaborative environment that define your brand. These visual examples help reinforce your brand’s identity, which can be crucial in recruitment and engagement efforts.

Another powerful use of your conference footage is to spotlight storytelling—highlighting individual franchisees, franchisors, or other professionals and their journeys. This storytelling approach adds a personal touch, with testimonials that highlight the achievements and experiences of different people. It allows potential interested parties to see real, relatable faces behind the brand and imagine themselves in those shoes, thereby deepening the emotional connection with your brand.

Lastly, don’t forget to highlight your franchise conference’s “FOMO” (Fear of Missing Out) events—those unforgettable moments that attendees can’t stop talking about. By capturing these moments, you can use them to create compelling content that draws people to future events. These “FOMO” highlights can be shared to show the unique value and excitement your conference offers, ensuring that no one wants to miss the next one.

What Can You Do with Your Franchise Conference Content?

Event highlight videos

Creating event highlight videos is one of the most effective ways to maximize the value of your franchise conference content. These short, dynamic recaps capture the energy, excitement, and key moments from the event, allowing you to share the essence of the experience with a wider audience. Highlight videos are perfect for building buzz around your franchise and encouraging attendance at future events, as they vividly showcase what attendees can expect. Whether it’s clips from a motivational keynote, glimpses of networking opportunities, or fun activities, these videos help convey the impactful nature of your conferences and leave viewers wanting more.

Highlight videos are also ideal for internal communication. Sharing them with people who couldn’t attend in person keeps everyone engaged and informed about the latest happenings. It’s a way to make those who missed the event still feel like part of the community, ensuring that nobody feels left out. These videos celebrate your brand’s culture, success, and enthusiasm, helping to inspire and unite your franchise network even after the event concludes.

Organic Social Media Content

Social media content is a fantastic way to amplify your conference content to a broader audience, particularly on platforms like Instagram, TikTok, Facebook, and LinkedIn. Visual content like reels are now available on most all platforms, providing bite-sized, engaging glimpses into the excitement of your franchise conference, allowing viewers to quickly connect with your brand. By highlighting the most compelling and entertaining moments, such as a motivational speech, a fun breakout activity, or an exciting campaign or product launch, reels, and other forms of visual content, you can capture attention, generate likes, shares, and comments, and ultimately boost your brand’s visibility.

speedpro franchise testimonial franchise conference

The beauty of using short form videos is that they’re designed to be quick and shareable, making it easy for your audience to spread your brand’s message organically. These short clips are also great for creating buzz around your brand—showcasing the culture, community, and energy that make your events unique. When viewers see these moments, it creates a sense of excitement and curiosity, driving them to learn more about the opportunities your organization offers.

Ad Content

Footage from your franchise conference can be a valuable asset when creating ad content. Advertisements that feature genuine, unscripted interactions and real people can be far more compelling than stock footage, traditional ads. By incorporating conference highlights—such as enthusiastic testimonials, clips of a lively audience, or engaging moments with franchise owners and professionals—your ads can communicate an authentic sense of energy and excitement that resonates with consumers.

Including real conference footage helps to tell the story of your brand in a way that feels organic and relatable. Potential entrepreneurs want to see the people behind the brand, the culture they’d be joining, and the enthusiasm that surrounds it. By showcasing these elements in your ad content, you create a narrative that attracts like-minded individuals who connect with your values and want to be a part of the vibrant community your brand represents.

Website Content

Conference videos and photography are ideal for enhancing your franchisor and consumer websites, making it more visually appealing and engaging for visitors. Visual content plays a significant role in making a first impression, and by incorporating footage from your franchise conference, you offer an authentic look into your brand’s community, values, and culture. Whether it’s a welcoming montage on your homepage, team photos in the “About Us” section, or a video highlighting success stories, this kind of content adds an inviting, human element to your website.

Using conference footage on your website also provides users with a deeper understanding of what your brand represents. Seeing real people interacting, building connections, and enjoying the experience helps create a sense of trust and relatability. It also reinforces the idea that your brand is more than just a business—it’s a supportive community that values collaboration, personal growth, and collective success.

Testimonials

Filming testimonials during your franchise conference allows you to capture the genuine enthusiasm and positivity that attendees often feel during these events. Conferences are full of high-energy moments, making them the perfect time to collect authentic, heartfelt endorsements from franchise owners who are inspired and motivated by the experience. These testimonials can highlight the achievements of franchisees, the support they receive from the brand, and the sense of community they feel, making them incredibly effective tools for attracting potential franchisees or future conference attendees.

franchise conference sport clips testimonials

These authentic testimonials can be used across various marketing channels—from your website to social media and advertising. Hearing real stories from successful franchisees provides a relatable perspective that resonates with prospects. It showcases the tangible benefits of joining your franchise and offers proof of the growth, satisfaction, and opportunities that others have experienced, helping to build trust and confidence in your brand.

Putting the Pieces Together

When it comes to filming your franchise conference, you really want to trust a pro. It’s tempting to go for the cheapest option, especially if you know a guy with a great portfolio, but that’s often a recipe for good content without a purpose. You need more than just someone with a camera – you need a team that gets what franchising is all about and understands your brand’s vibe.

Think about it: great footage is awesome, but it’s just the starting point. The real question is, what are you going to do with all that fantastic content? This is where working with a skilled digital marketing agency, like BizCom Associates and Brand J, comes in handy. We can help you figure out the smartest ways to use your conference footage, turning it into content that really works for your brand. We focus on making those moments count in your overall marketing strategy.

If your franchise conference is on the horizon and you haven’t yet hired a film crew, now is the time to act. If you’re interested in having a conversation with our team about filming your conference, or how to best utilize franchise conference content, fill out our form here. We look forward to learning more about your brand and how we can best tell your story.

Get in touch

"*" indicates required fields

Please let us know what's on your mind. Have a question for us? Ask away.
This field is for validation purposes and should be left unchanged.