Category: Projects
On July 30th, 2012
How Brand Journalism Created a Breakthrough for Chem-Dry Carpet Cleaning
Bill Knight, formerly of Lenny’s Subs, TCBY and Ruby Tuesday’s, joined Chem-Dry Carpet Cleaning as vice president of franchise development in 2009, in the depths of the recession. He immediately took the established steps franchise pros use to boost lead generation. Leads increased but it wasn't enough.
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