On February 13th, 2018

Franchise Development Takeaways from the 2018 IFA Conference

The opportunity for massive growth exists for those systems that get it For the 58th International Franchise Association Conference, almost 4,000 attendees traveled to sunny Phoenix to attend a week’s worth of best-practice sharing, think tanks, education, and franchising strategy sessions. The IFA conference remains the premier event to learn about franchising in the world....

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On May 5th, 2017

How to Get More Franchise Sales Results From Portal Advertising

Don’t be quick to write off portals – they produce 20% of the sales in the franchise industry We recently collaborated with Franchise Growth Network to talk shop about franchise portals. The conversation with Matt Alden and myself encapsulates my best advice for clients I work with and is an important read for anyone involved...

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On February 1st, 2017

Important Franchise Development Takeaways from the 2017 International Franchise Association Convention

Perfect storm of positive growth elements creates both opportunities and barriers for franchise development 2017 is off to a roaring start and for the first time in over a decade, the future of franchising is bright. The election is over, the SBA lending gates are open, Americans are gradually becoming more educated about franchising and...

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On December 7th, 2016

Why Franchise Salespeople Miss the Mark with Younger Buyers

As the number of younger franchise buyers surges, franchise salespeople still don’t know how to connect with them Younger franchise buyers are flooding the market these days, and the franchising conferences – from Franchise Leadership and Development Conference (FLDC) to FranTech — spent some focused time exploring that reality. Smart franchisors see the benefits of...

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On October 6th, 2016

Takeaways from the 2016 Franchise Leadership & Development Conference

Gradual growth, record demand and younger buyers force change in franchise development It’s hard to believe it is the 18th year of the Franchise Leadership & Development Conference (FLDC). From humble beginnings with fewer than fifty people, the event has grown to become one of the premier places for franchise recruitment professionals to learn about...

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On June 21st, 2016

What You Missed At the 2016 International Franchise Expo

Interest in franchise opportunities continues to rise, and franchising is more diverse than ever before By Thomas Scott, CEO of Brand Journalists The International Franchise Expo is the largest franchise trade show event for potential franchise buyers in the world. This year’s attendance was one of the largest on record, and the event has seen...

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On March 15th, 2016

Why Your Franchise Development Video Campaign Is All Wrong

Leverage prospects’ emotional connections to your brand and unlock results By Josh Harrell, VP of Video Strategy When Keith and Chris McBrayer opened their first Captain D’s franchise two years ago, they were overwhelmed by the support of their local community they loved so much, by the business they brought in, and ultimately, by fulfilling...

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