On April 11th, 2019

CFA Panel Discussion on Franchise Development Hacks and Strategies

What This Is: Missed the 2019 Canadian Franchise Association Conference? You missed one of the best Franchise Development panels I’ve heard in a long time. We recorded the discussion in front of a packed room so you can listen in. Canada has 1/10th the population of the US but has 25% as many franchise systems....

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On March 28th, 2019

How to Create a Franchise Resale Program

WHAT THIS IS: The lack of a franchise resale program can do some real damage to your franchise development efforts! Not all franchise owners stay franchise owners forever and having a well-thought-out resale program is AS important as recruiting new buyers. Without one, you might close more units than you open and for no particularly...

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On March 18th, 2019

How Content Marketing is Changing for Franchise Development

Content marketing is not just writing, it is a lot more complex than ever before and it is changing rapidly Creating a real, contextual connection with your franchise buyer prospect requires more content and different styles of content than ever before. Listen in as we discuss the challenges and talk about strategies for winning at...

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On March 15th, 2019

3 Franchise Sales Tips From Gary Findley, CEO of Restoration 1

Words of advice from the man who has recruited over 10,000 franchisees in his career by Thomas Scott, CEO of Brand Journalists I just returned from two really fun days in West Palm Beach, which is just an awful place to go in March, this time of year, it was beautiful weather. I go down...

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On March 10th, 2018

Thomas Scott Named to Titus Board

Scott Named to Titus Center Board of Advisors Brand Journalists’ CEO Thomas Scott has been appointed to the board of advisors of the Titus Center for Franchising, a center of excellence based at Palm Beach Atlantic University. The Titus Center provides franchise-oriented academic coursework leading to a bachelor’s degree with a concentration in franchising. The...

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On February 13th, 2018

Franchise Development Takeaways from the 2018 IFA Conference

The opportunity for massive growth exists for those systems that get it For the 58th International Franchise Association Conference, almost 4,000 attendees traveled to sunny Phoenix to attend a week’s worth of best-practice sharing, think tanks, education, and franchising strategy sessions. The IFA conference remains the premier event to learn about franchising in the world....

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On May 5th, 2017

How to Get More Franchise Sales Results From Portal Advertising

Don’t be quick to write off portals – they produce 20% of the sales in the franchise industry We recently collaborated with Franchise Growth Network to talk shop about franchise portals. The conversation with Matt Alden and myself encapsulates my best advice for clients I work with and is an important read for anyone involved...

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