What You Missed at the 2020 International Franchise Association Convention
New decade brings new and unexpected challenges for franchise system growth Thomas Scott, CEO and Founder, Brand Journalists The International Franchise Association’s 60th annual conference in Orlando remains one of the most important yearly events for anyone working in franchising. This year’s record attendance came with a promise of what’s ahead for us in this...
Takeaways from the Franchise Leadership and Development Conference
We’re entering a new era in franchise recruitment and growing a franchise brand in the decade ahead is sure to be a challenge By Thomas Scott, CEO, and Founder, Brand Journalists As we wind down the 2010s, we stand on the threshold of a new and wildly different era of franchising. The 2019 Franchise Leadership...
Why Advertise on Facebook?
WHAT THIS IS ABOUT: Why is Facebook marketing so difficult for franchise salespeople to get good results with? We are seeing brands we work with close franchise deals from Facebook on an almost daily basis. For franchise development, this is where the new action is at. Five years ago, Google was the king of franchise...
Why Women are Rocking Franchise Sales
What This is About – Read This: According to Forbes magazine, more women are buying franchises than ever before and at the same time, women are making huge inroads into franchise development and company leadership. Many of our role models in the franchise space are women and we see increasing numbers of younger women turning...
Franchise Sales Hack – Why You Should Hide Lead Source From Your Salespeople
What This is About: If you manage franchise salespeople who handle organic, non-broker leads, how often do you hear passionate feedback from them that leads from a particular source are poor quality? That leads from a particular source have no money, are not qualified, are just kicking tires, ect? Is this feedback REALLY accurate or...
CFA Panel Discussion on Franchise Development Hacks and Strategies
What This Is: Missed the 2019 Canadian Franchise Association Conference? You missed one of the best Franchise Development panels I’ve heard in a long time. We recorded the discussion in front of a packed room so you can listen in. Canada has 1/10th the population of the US but has 25% as many franchise systems....
How to Create a Franchise Resale Program
WHAT THIS IS: The lack of a franchise resale program can do some real damage to your franchise development efforts! Not all franchise owners stay franchise owners forever and having a well-thought-out resale program is AS important as recruiting new buyers. Without one, you might close more units than you open and for no particularly...