Everybody’s Talking About Sales Automation – There’s A Lot More to It Than You Think
Sales Automation 101: What it is, what it isn’t, and how your website should be driving it By David Sparks Every few years, it seems a new fad shows up to “revolutionize the sales process” and a new buzzword drives a new frenzy. Too often, we end up dismissing the “new latest” because it’s just...
Thomas Scott Talks What to Expect In Franchise Development This Year With Johnny Franchise
Check Out the Full Transcript Here: Our CEO and founder, Thomas Scott joined John Francis, who is better known as “Johnny franchise” here in the franchise industry, on the What The Franchise Podcast to talk 2021 trends in franchise development. These two leaders in the franchise industry shared it all from why you CAN’T be...
Brand Journalists Franchise Recruitment Websites Dominate 2020 Awards and Rankings
Sites we developed and managed earned 38% of the top 50 awards for best performing franchise recruitment websites Franchise industry trade publication 1851 magazine recently published their 2020 Franchise Development Website Awards – and websites built by Brand Journalists dominated the rankings. Of the sites that 1851 highlighted as being the best in the industry,...
What You Missed at the 2020 International Franchise Association Convention
New decade brings new and unexpected challenges for franchise system growth Thomas Scott, CEO and Founder, Brand Journalists The International Franchise Association’s 60th annual conference in Orlando remains one of the most important yearly events for anyone working in franchising. This year’s record attendance came with a promise of what’s ahead for us in this...
Takeaways from the Franchise Leadership and Development Conference
We’re entering a new era in franchise recruitment and growing a franchise brand in the decade ahead is sure to be a challenge By Thomas Scott, CEO, and Founder, Brand Journalists As we wind down the 2010s, we stand on the threshold of a new and wildly different era of franchising. The 2019 Franchise Leadership...
Why Advertise on Facebook?
WHAT THIS IS ABOUT: Why is Facebook marketing so difficult for franchise salespeople to get good results with? We are seeing brands we work with close franchise deals from Facebook on an almost daily basis. For franchise development, this is where the new action is at. Five years ago, Google was the king of franchise...
Why Women are Rocking Franchise Sales
What This is About – Read This: According to Forbes magazine, more women are buying franchises than ever before and at the same time, women are making huge inroads into franchise development and company leadership. Many of our role models in the franchise space are women and we see increasing numbers of younger women turning...