Category: Podcast
Listen Up! Podcasts “Touch the Brains” of Potential Candidates
Courtesy of Franchise Update Magazine In the current dynamic marketing landscape, businesses must continually explore innovative ways to connect with their target audience and establish meaningful relationships. The popularity of audio podcasts has skyrocketed, offering a unique and powerful platform for companies to engage high-level B2B customers. Franchise brands likewise are attracting and educating new...
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Power of the Podcast
How podcasting can grow your franchise sales When podcasting first started in 2006, it wasn’t clear exactly how this new medium might become popular, much less useful. Few people knew what podcasts were, and even fewer had the technical skill or the interest to listen. My what a difference just 15 years makes! Today, podcasting...
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Thomas Scott and Brett Larrabee Share the Top 5 Qualities to Expect in a Franchise Recruiter
Check out the full transcript here: CEO and Founder of Brand Journalists is joined by franchise recruitment expert, Brett Larrabee, on the What The Franchise Podcast to share the top 5 qualities all franchise sales professionals must possess. Scott and Larrabee share laughs, wisdom and personal experiences explaining why successful franchise recruiters are curious,...
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Thomas Scott Talks What to Expect In Franchise Development This Year With Johnny Franchise
Check Out the Full Transcript Here: Our CEO and founder, Thomas Scott joined John Francis, who is better known as “Johnny franchise” here in the franchise industry, on the What The Franchise Podcast to talk 2021 trends in franchise development. These two leaders in the franchise industry shared it all from why you CAN’T be...
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Brand Journalists Franchise Recruitment Websites Dominate 2020 Awards and Rankings
Sites we developed and managed earned 38% of the top 50 awards for best performing franchise recruitment websites Franchise industry trade publication 1851 magazine recently published their 2020 Franchise Development Website Awards – and websites built by Brand Journalists dominated the rankings. Of the sites that 1851 highlighted as being the best in the industry,...
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Why Advertise on Facebook?
WHAT THIS IS ABOUT: Why is Facebook marketing so difficult for franchise salespeople to get good results with? We are seeing brands we work with close franchise deals from Facebook on an almost daily basis. For franchise development, this is where the new action is at. Five years ago, Google was the king of franchise...
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Why Women are Rocking Franchise Sales
What This is About – Read This: According to Forbes magazine, more women are buying franchises than ever before and at the same time, women are making huge inroads into franchise development and company leadership. Many of our role models in the franchise space are women and we see increasing numbers of younger women turning...
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Franchise Sales Hack – Why You Should Hide Lead Source From Your Salespeople
What This is About: If you manage franchise salespeople who handle organic, non-broker leads, how often do you hear passionate feedback from them that leads from a particular source are poor quality? That leads from a particular source have no money, are not qualified, are just kicking tires, ect? Is this feedback REALLY accurate or...
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CFA Panel Discussion on Franchise Development Hacks and Strategies
What This Is: Missed the 2019 Canadian Franchise Association Conference? You missed one of the best Franchise Development panels I’ve heard in a long time. We recorded the discussion in front of a packed room so you can listen in. Canada has 1/10th the population of the US but has 25% as many franchise systems....
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How to Create a Franchise Resale Program
WHAT THIS IS: The lack of a franchise resale program can do some real damage to your franchise development efforts! Not all franchise owners stay franchise owners forever and having a well-thought-out resale program is AS important as recruiting new buyers. Without one, you might close more units than you open and for no particularly...
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