Meals of Hope Case Study

The Who

Meals of Hope stands as a transformative brand driven by a profound commitment to eradicating hunger and fostering community engagement. As a for-profit nonprofit franchise, Meals of Hope orchestrates meal packing events in collaboration with various organizations to address food insecurity. With a robust track record since 2007, Meals of Hope’s impact resonates through tangible results. Their model unites sustainable business endeavors with meaningful philanthropy, creating a chain reaction of positive change that benefits franchisees and the communities they serve alike.

The Why

With a business model that not only works by making a profit, but helps the greater good, Meals of Hope franchise is growing into a thriving franchise system. How do you grow an emerging nonprofit, for-profit franchise into a thriving franchise system with the mission of giving back to the community?

The How

We started by creating a website with a focus on franchise development. This website not only tells the story of Meals of Hope, but tells the story of where the franchise brand is going, through its mission to feed the hungry across the country.

• Franchise Development focused website: Highly engaging, content rich website with professional graphics and design, with the goal of educating and converting potential franchise owners.
• Ongoing Content: Brand J crafts blogs on a monthly basis, not only to further education about news and updates about the Meals of Hope franchise, but also to target keywords through optimized content with the intention of high-ranking search results.
• Digital Advertising: From Google Ads to Facebook and LinkedIn ads, Brand J has launched multiple campaigns across various platforms to capture franchise leads and further brand recognition.
• Fractional sales: Brand J fills in the holes of a sales team, especially in emerging franchise concepts. As Meals of Hope grows, Brand J’s fractional sales reps help find qualified leads and aid in guiding potential franchise owners through the process of becoming a franchisee.
• PR: Spread good news with a larger reach. Brand J writes press releases for the exciting announcements about Meals of Hope to spread throughout multiple news outlets. Once picked up by these news outlets, our press releases are circulated, and news about the brand grows.