Franchise Freaks Podcast
Episode 1: Personal Branding for Fran Dev
What makes a great personal brand for a franchise industry executive?
How can brand leaders share the right stories and be found by new potential franchisees?
Andrea de Leon joins Jack Monson to share tips on growing your own personal brand using short-form videos. Andrea is Brand J’s project manager and is overseeing the personal branding and videos on social media for more than one dozen CEOs, CMOs, and Franchise Development executives.
In less than one year, Andrea’s videos have become the hottest vehicle in the industry to tell stories so potential business owners will get to know, like, and trust the people and the brand.
Episode 2: Content Writing and SEO for Fran Dev
Sophia Giordano-Scott is the Senior Editor at Brand J and is responsible for dozens of franchise brands’ monthly content and online storytelling.
Sophia discusses The Art versus The Science of web content specifically for websites that are designed for franchise development and share tips on writing compelling, attractive, impactful stories for franchisors.
We’ll share the best ways prepare before the writing starts including:
- Researching keywords and competitors
- Discovering how, and for what, candidates are searching
- Interviewing the brand team, franchisees, and other stakeholders
- Finding the purpose and reason for each piece of content
We also touch on how AI has changed the role and workload for all content creators and the difference between using AI to help your writing process rather than having AI write content for you.
Episode 3: Lead Generation for Fran Dev
Jason Weaver, Senior Account Manager at Brand J shares what’s working best right now for generating franchise leads (you might be surprised!).
Are Google Ads and the website still the backbone of lead generation? How are form-fills working versus driving website traffic? Jason also shares tips on a diverse approach with Facebook campaigns, formats, and types of content.
We also discuss:
- Different calls to action and tactics for emerging brands versus well-recognized established brands
- Creating consistent messages between paid lead gen and other content
- The importance of feedback from the fran dev salespeople
- Recommended ad spends to get consistent results on Meta and Google Ads
Jason also shares his views on budgets for this year and the biggest changes he’s seen in lead gen in the past few years.
Episode 4: Video Storytelling for Fran Dev
Dan Wiley, Director of Video at Brand J is today’s featured Franchise Freak!
Dan is the most highly sought-after filmmaker in the franchise space and has produced hundreds of brands’ franchise development films and videos.
Today he’s discussing the most popular types of videos for franchise development such as The Brand Story and Day in the Life Videos. Dan also shares his MUST HAVE signature shots that will improve your brand’s videos.