Category: Articles

On June 24th, 2024

Telling the Story of Your Brand: Podcasts for Franchising

Q+A with President of Brand J, Jack Monson The power of storytelling is a worldwide phenomenon, but storytelling takes many forms. Possibly the easiest and most personal, not to mention longest running, format of storytelling comes in the form of voice. Passing on stories through bedtime tales, fireside chats, or cautionary lessons is as human...

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On May 24th, 2024

Q+A with Brand J Web Developer, Angela Moore

The Secrets of Franchise Web Development Often the hardest role to fill in any digital advertising team, the web developer makes up the bones that keep the body moving. Your web developer does more than just build websites, they maintain all things websites and keep them running optimally, so that all lead generation efforts work...

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On April 10th, 2024

Franchise Video Marketing with Dan Wiley

Showcasing the Story behind the Brand with Dan Wiley When it comes to engaging video content, Brand J has been leading the charge with our secret weapon: Dan Wiley. Since 2019, Dan has been showcasing his mastery of video skills with a focus on franchise development, telling the story of countless franchise brands. After years...

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On April 2nd, 2024

Listen Up! Podcasts “Touch the Brains” of Potential Candidates

Courtesy of Franchise Update Magazine In the current dynamic marketing landscape, businesses must continually explore innovative ways to connect with their target audience and establish meaningful relationships. The popularity of audio podcasts has skyrocketed, offering a unique and powerful platform for companies to engage high-level B2B customers. Franchise brands likewise are attracting and educating new...

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On March 1st, 2024

Short Form Video With Brand J Project Manager Andrea de Leon

What is Personal Branding and How Can You Use It to Sell Your Franchise Brand? It’s no secret that short form video is taking over every social media platform. From Facebook to Tiktok, Youtube and X, to even more niche platforms like Pinterest and LinkedIn, have adapted to supporting short form video, and there is...

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On February 22nd, 2024

BizCom Associates® Acquires Brand J Franchise Marketing

Courtsey of BizCom Associates  Two of the leading names in franchise marketing join forces Acquisition provides full suite of franchise development and marketing services for brands of any size BizCom Associates, named the top franchise PR agency by Global Franchise for 2023, today announced it has acquired franchise marketing and lead-generation firm Brand J (formerly...

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On December 21st, 2023

2024 Franchise Marketing Trends

Courtesy of FranchiseWire Technology, Fear, and a Desire for Authenticity are Shaping Marketing Strategies in the New Year This article was not written using ChatGPT or any AI tools. A year ago, I didn’t need to specify that; now, I feel like I need to mention this at the beginning of any article, blog, or podcast! And AI is definitely the...

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On November 6th, 2023

6 Winning Strategies for a Successful Rebrand

Courtesy of FranchiseWire Awakening Your Brand: The Art of Crafting a Memorable Makeover Your brand is more than just your logo and your colors. It’s your identity, and it needs to be conveyed consistently and constantly. Your brand is not what you say it is, but what your customers say it is. If you haven’t...

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On October 19th, 2023

Franchise Leadership and Development Conference Takeaways

A cautiously optimistic 2024 looms ahead as franchise leaders shoot to improve in 2024  by Thomas Scott – CEO Home Run Franchises, Founder of Brand J What is the best way to grow a franchise brand in 2024?  This is the question a sold out and record attendance of the 2023 IFA and Franchise Update...

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On October 17th, 2023

How To Use Short-Form Storytelling To Boost Your Brand

Courtsey of Storytelling is the essential part of human communication. From ancient cave paintings to TikTok videos, great stories have always captivated us, evoked emotions, and conveyed powerful messages. As a brand, great stories make you rise above your competitors. While many complain about the ever-changing social media algorithms and landscape, social media is...

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