Category: Articles
Why You Need To Film Your Franchise Conference
The Importance of Filming Your Franchise Conference By: Sophia Giordano-Scott As we get closer to the end of the year, I hear the same question asked more and more: what is next for franchise marketing? While trends and solutions will always change and evolve, there is one concept that is increasing in popularity, and for...
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Q+A With Ken Kanzaki, Charleys Philly Steaks
Serving Franchise Development Growth with Charleys Philly Steaks Franchise Charleys Philly Steaks is forging ahead in the fast-casual dining world, and much of its momentum can be attributed to the dynamic leadership of Ken Kanzaki, the Director of Franchise Development. With over 15 years of experience in the franchise industry and four years with Charleys,...
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Franchising Is A-Changin’ The Latest Digital Marketing Tactics
Franchising Is A-Changin’ The Latest Digital Marketing Tactics Get Results Courtesy of Franchise Update Magazine The way to market a franchise has changed once again. Marketing strategies and tactics are drastically different from what they were four years ago. Some successful tactics are even different than just one year ago. Start with Who Imagine your...
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Q+A With Digital Marketing Intern Pauline Jaye Rondubio
Pauline Jaye Rondubio, Our Digital Marketing Intern As the new school year starts, we say goodbye to our summer interns and wish them the best of luck in their studies. Today we say goodbye to Digital Intern Pauline Jaye Rondubio, and wish her the best of luck in her future pursuits! Whether she finds a...
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Telling the Story of Your Brand: Podcasts for Franchising
Q+A with President of Brand J, Jack Monson The power of storytelling is a worldwide phenomenon, but storytelling takes many forms. Possibly the easiest and most personal, not to mention longest running, format of storytelling comes in the form of voice. Passing on stories through bedtime tales, fireside chats, or cautionary lessons is as human...
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Q+A with Brand J Web Developer, Angela Moore
The Secrets of Franchise Web Development Often the hardest role to fill in any digital advertising team, the web developer makes up the bones that keep the body moving. Your web developer does more than just build websites, they maintain all things websites and keep them running optimally, so that all lead generation efforts work...
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Franchise Video Marketing with Dan Wiley
Showcasing the Story behind the Brand with Dan Wiley When it comes to engaging video content, Brand J has been leading the charge with our secret weapon: Dan Wiley. Since 2019, Dan has been showcasing his mastery of video skills with a focus on franchise development, telling the story of countless franchise brands. After years...
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Listen Up! Podcasts “Touch the Brains” of Potential Candidates
Courtesy of Franchise Update Magazine In the current dynamic marketing landscape, businesses must continually explore innovative ways to connect with their target audience and establish meaningful relationships. The popularity of audio podcasts has skyrocketed, offering a unique and powerful platform for companies to engage high-level B2B customers. Franchise brands likewise are attracting and educating new...
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Short Form Video With Brand J Project Manager Andrea de Leon
What is Personal Branding and How Can You Use It to Sell Your Franchise Brand? It’s no secret that short form video is taking over every social media platform. From Facebook to Tiktok, Youtube and X, to even more niche platforms like Pinterest and LinkedIn, have adapted to supporting short form video, and there is...
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BizCom Associates® Acquires Brand J Franchise Marketing
Courtsey of BizCom Associates Two of the leading names in franchise marketing join forces Acquisition provides full suite of franchise development and marketing services for brands of any size BizCom Associates, named the top franchise PR agency by Global Franchise for 2023, today announced it has acquired franchise marketing and lead-generation firm Brand J (formerly...
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