Category: Articles

On December 12th, 2024

Franchise Marketing Trends To Adopt in 2025

Franchise Marketing Trends to Follow This Year By: Sophia Giordano-Scott The word is out that franchisors nationwide are increasing their franchise marketing budgets, but the real story isn’t just about bigger budgets – it’s about where these marketing dollars are actually going. What are savvy franchisors betting on? Let’s dive into the expected marketing trends...

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On December 2nd, 2024

Q+A With Digital Marketing Intern Luke Swanson

Interview with Digital Marketing Intern As the year ends, we say goodbye to our intern Luke Swanson and wish him the best of luck in his future pursuits! Here is what he had to say about his experience as our Digital Marketing Intern. Why did you choose to intern with BizCom/Brand J? I made a...

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On October 9th, 2024

Why You Need To Film Your Franchise Conference

The Importance of Filming Your Franchise Conference By: Sophia Giordano-Scott As we get closer to the end of the year, I hear the same question asked more and more: what is next for franchise marketing? While trends and solutions will always change and evolve, there is one concept that is increasing in popularity, and for...

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On September 16th, 2024

Q+A With Ken Kanzaki, Charleys Philly Steaks

Serving Franchise Development Growth with Charleys Philly Steaks Franchise Charleys Philly Steaks is forging ahead in the fast-casual dining world, and much of its momentum can be attributed to the dynamic leadership of Ken Kanzaki, the Director of Franchise Development. With over 15 years of experience in the franchise industry and four years with Charleys,...

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On September 13th, 2024

Franchising Is A-Changin’ The Latest Digital Marketing Tactics

Franchising Is A-Changin’ The Latest Digital Marketing Tactics Get Results Courtesy of Franchise Update Magazine The way to market a franchise has changed once again. Marketing strategies and tactics are drastically different from what they were four years ago. Some successful tactics are even different than just one year ago. Start with Who Imagine your...

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On August 23rd, 2024

Q+A With Digital Marketing Intern Pauline Jaye Rondubio

Pauline Jaye Rondubio, Our Digital Marketing Intern As the new school year starts, we say goodbye to our summer interns and wish them the best of luck in their studies. Today we say goodbye to Digital Intern Pauline Jaye Rondubio, and wish her the best of luck in her future pursuits! Whether she finds a...

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On June 24th, 2024

Telling the Story of Your Brand: Podcasts for Franchising

Q+A with President of Brand J, Jack Monson The power of storytelling is a worldwide phenomenon, but storytelling takes many forms. Possibly the easiest and most personal, not to mention longest running, format of storytelling comes in the form of voice. Passing on stories through bedtime tales, fireside chats, or cautionary lessons is as human...

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On May 24th, 2024

Q+A with Brand J Web Developer, Angela Moore

The Secrets of Franchise Web Development Often the hardest role to fill in any digital advertising team, the web developer makes up the bones that keep the body moving. Your web developer does more than just build websites, they maintain all things websites and keep them running optimally, so that all lead generation efforts work...

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On April 10th, 2024

Franchise Video Marketing with Dan Wiley

Showcasing the Story behind the Brand with Dan Wiley When it comes to engaging video content, Brand J has been leading the charge with our secret weapon: Dan Wiley. Since 2019, Dan has been showcasing his mastery of video skills with a focus on franchise development, telling the story of countless franchise brands. After years...

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On April 2nd, 2024

Listen Up! Podcasts “Touch the Brains” of Potential Candidates

Courtesy of Franchise Update Magazine In the current dynamic marketing landscape, businesses must continually explore innovative ways to connect with their target audience and establish meaningful relationships. The popularity of audio podcasts has skyrocketed, offering a unique and powerful platform for companies to engage high-level B2B customers. Franchise brands likewise are attracting and educating new...

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