RIP Ray Bradbury
Much of our work at Brand Journalists is telling stories about driven entrepreneurs in the franchise industry. Our clients are a diverse bunch but they all have one thing in common: like Ray Bradbury, they launch rockets in their mind and as a result, achieve great things in life. Willpower and imagination are cornerstones of great business leaders and Bradbury understood this. Achievements take a leap of faith.
Facebook Reviews Tab for Businesses Going Away
One of my daughters marches in her High School marching band and they’ve enjoyed several years of success in competitions. We really enjoy watching the band and always like the sections where the entire band lines up near the front of the field, closest to the stands. When they do this, the sound is at...
How are Facebook Changes Going to Affect Your Profile?
New Facebook Timeline, applications and ticker enhance social media experience As a Social Media Mad Scientist for Brand Journalists, I help our clients develop social media strategies to increase customer engagement through social media outlets. Social media involves ever-evolving platforms for businesses to connect and build relationships with their clientele, and success requires staying on...
Top 10 Marketing Take Aways from the 2011 IFA Conference
Top 10 Marketing Take Aways from the 2011 IFA Conference This was a busy year at the 2011 International Franchise Association conference in Las Vegas. Much like the last two years, almost every session I attended drifted to social media; it didn’t matter if we were in a room full of operations staffers, franchise attorneys...
Podcamp Nashville 2011 Review
Podcamp Nashville 2011 Review The crowded first floor of Cadillac Ranch during Podcamp Nashville 2011 Podcamp Nashville, a free and interactive ‘un-conference’ – a forum for bloggers, marketers, content creators, social media experts, educators, podcasters and the like to gather, network and learn about the latest trends, tricks and technologies in the interactive world – marked its fourth...
The New Information Food Chain
Pam Coyle, April 20, 2010 Thomas Scott, a friend and former colleague at The Times-Picayune, recently asked me to help punch up a press release. He’s vice president of marketing at Showhomes, a home staging franchise business, frequent blogger and social media thinker. I got a great up-close lesson in the new ways of the...
Showhomes Home Staging Hits Franchise Expansion Goal
Showhomes home staging is one of the few companies in franchising that has succeeded in using social media to have dramatic breakthroughs in franchise sales. Their brand journalism approach to social media deserves the credit and any franchise professional should read this article by the Daily Vista to learn how they did it: