Category: Featured
Why Content Quality Is Important For Franchise Websites
What is Content and Why Does it Matter? We see it every day. It grabs our attention, influences our decision-making, and shapes our world. But what exactly is “content” and why is it important for franchise websites? Let us explain: content is a broad term that generally refers to any type of information provided by...
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Franchise Development Marketing Tips
Franchise Development Marketing Defining franchise development marketing doesn’t have to be complicated: it’s any effort or form of marketing you do to get your business’s name out there. When done right, the effects are twofold: successful marketing, of course, leads to more customers and revenues, but also helps bring new franchisee prospects that can help...
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Brand Storytelling: Franchise Leads Crave Content
Quick, close your eyes and try to recall a business mailing, magazine advertisement or online banner ad that you’ve seen in the last week. It should be easy — the average person is exposed to several thousand display ads a day. But are you able to recall a single one? It’s hard, isn’t it.
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Brand Journalists Named a Top Franchise Marketing Agency
Entrepreneur Magazine lists Brand Journalists in Top 10 on National Ranking Brand Journalists franchise marketing agency is proud to announce the 6th ranking spot on Entrepreneur Magazine’s Top Franchise Suppliers List for the past year. Entrepreneur Magazine is the premiere business and small business publication specializing in franchise information. Every year, Entrepreneur’s team does a...
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Brand Journalists Is Here To Help in the Franchising Boom
2022 is the Year of the Franchise Business is back, and the franchising boom is in full-force expansion mode. After most industries were slowed the past few years due to the pandemic, 2022 has proven to be the year of bounce back and incredible growth. It’s why Forbes magazine dubbed 2022 the “Year of the...
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Franchise Marketing Review: David Sparks Talks PPC Trends to Watch in 2021 and Beyond
Paid online advertising is changing, and Brand Journalists can lead you through it At Brand Journalists, we spend a lot of time following the trends and changes in pay-per-click technology and practices, or PPC as it’s called, and I have to tell you, it’s been a year. Paid online advertising is changing rapidly, and the...
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Power of the Podcast
How podcasting can grow your franchise sales When podcasting first started in 2006, it wasn’t clear exactly how this new medium might become popular, much less useful. Few people knew what podcasts were, and even fewer had the technical skill or the interest to listen. My what a difference just 15 years makes! Today, podcasting...
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The Conversational Marketing Revolution
How conversational marketing is transforming the sales automation process – one customer at a time As franchise sites increase information density to previously unimaginable levels, it’s now more important than ever to help potential leads to find the information they need quickly. Enter Conversational Marketing, that helpful little chat window that pops up to offer...
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Thomas Scott and Brett Larrabee Share the Top 5 Qualities to Expect in a Franchise Recruiter
Check out the full transcript here: CEO and Founder of Brand Journalists is joined by franchise recruitment expert, Brett Larrabee, on the What The Franchise Podcast to share the top 5 qualities all franchise sales professionals must possess. Scott and Larrabee share laughs, wisdom and personal experiences explaining why successful franchise recruiters are curious,...
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Is Your Visual Storytelling Effective?
Video is an integral part of sales automation When I first started out in franchising, websites were the hot, new thing and video was not on anyone’s radar. But over the last few years, a titanic shift has moved vast amounts of information and customer engagement to video. We can thank sites like YouTube and...
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