Category: Featured
What is Google Penguin and How Does it Affect Your Franchise Opportunity Website?
Everyone hates spam. Spam doesn’t just clog your inbox; it clutters up your Google search results. Google has declared war on what it calls “webspam” — websites that rank highly for specific terms but don’t have the content people are really looking for.
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University of Alabama’s Platform Magazine Features Brand Journalists
Thanks to search engines and social media there has been a shift in the way people find and receive information. People actively seek what they want. Since media is saturated with advertising and marketing copy, many people no longer respond to messages that scream “I’m selling you something.” Instead, consumers want authenticity and transparency. People want to feel like they identify with a brand.
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Changing Franchise Sales Lead Generation Tactics for 2012
Why yesterday’s successful lead generation strategy is tomorrow’s failure At its annual Sales and Leadership Conference, Franchise Update reported a milestone development that could forever change the way franchisors generate leads. For the first time in the history of the Franchise Update’s report, the top lead sources for new franchisees were referrals with the “internet” right behind it. Organic search — people using the web to search for information themselves — topped the list of internet referral sources.
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