Category: Articles
2024 Franchise Marketing Trends
Courtesy of FranchiseWire Technology, Fear, and a Desire for Authenticity are Shaping Marketing Strategies in the New Year This article was not written using ChatGPT or any AI tools. A year ago, I didn’t need to specify that; now, I feel like I need to mention this at the beginning of any article, blog, or podcast! And AI is definitely the...
read more6 Winning Strategies for a Successful Rebrand
Courtesy of FranchiseWire Awakening Your Brand: The Art of Crafting a Memorable Makeover Your brand is more than just your logo and your colors. It’s your identity, and it needs to be conveyed consistently and constantly. Your brand is not what you say it is, but what your customers say it is. If you haven’t...
read moreFranchise Leadership and Development Conference Takeaways
A cautiously optimistic 2024 looms ahead as franchise leaders shoot to improve in 2024 by Thomas Scott – CEO Home Run Franchises, Founder of Brand J What is the best way to grow a franchise brand in 2024? This is the question a sold out and record attendance of the 2023 IFA and Franchise Update...
read moreHow To Use Short-Form Storytelling To Boost Your Brand
Courtsey of Franchising.com Storytelling is the essential part of human communication. From ancient cave paintings to TikTok videos, great stories have always captivated us, evoked emotions, and conveyed powerful messages. As a brand, great stories make you rise above your competitors. While many complain about the ever-changing social media algorithms and landscape, social media is...
read moreBrand J Announces New Senior Editor
Nashville, TN — Brand J franchise Development Marketing Agency is excited to announce the well-deserved promotion of Sophia Giordano-Scott to the position of Senior Editor. With her exceptional dedication, creativity, and passion for storytelling, Sophia has consistently demonstrated her commitment to delivering high-quality content that captures the essence of our clients’ brands. Sophia joined Brand...
read moreLeverage AI To Drive Franchise Development And Recruitment
The Use of AI in Franchise Sales is Rapidly Evolving Artificial intelligence (AI) is rapidly transforming the way we do business, and the franchise industry is no exception. With the ability to process vast amounts of data, learn from past experiences, and make informed decisions, AI is becoming an increasingly valuable tool for franchise development...
read moreEmotional Marketing And Franchise Recruitment Breakthroughs
Understanding Emotional Marketing is the Key to Boosting your Franchise Recruitment Results Written by: Thomas Scott Franchise recruitment is a complex process that requires a targeted and personalized approach to attract the right franchisees to a system. In recent years, there has been a growing emphasis on emotional marketing and storytelling as powerful tools for...
read moreDeveloping a Unique Value Proposition for Franchise Recruitment
How to Stand Out in the Crowded Franchise Market Written by Thomas Scott According to the International Franchise Association, over 17,000 new franchise locations opened their doors in 2022, and more than one new franchise system starts every day. That’s almost 400 new systems a year! In North America, there are no real-time and accurate...
read moreFranchise Lead Generation for Millennials and Gen Z
Written by: Thomas Scott How to Capture the Attention of Millennials and Gen Z In today’s world, younger generations are more interested in entrepreneurship and business ownership than ever before. Millennials and Gen Z have graduated from school and are looking for opportunities to take control of their own lives. Franchising provides an attractive option...
read moreTikTok SEO – Wait, That’s A Thing?
Written by: Sophia Giordano-Scott What is Tiktok SEO? The short form video hosting app Tiktok is seeing a rise in popularity, and it’s easy to see why. With over 1 billion monthly users, Tiktok is home to influencers, talented content creators, and small businesses making a living by sharing and promoting through this free-to-sign up...
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