Category: Articles
10 Pieces of Business Jargon That Suck
I think I’ve finally decided which piece of horrid business jargon I detest most: “core competencies.” So help me, the next person who starts rambling on about their “core competencies” — especially if they’re referring to “utilizing” or “perfecting” them — gets a vigorous lashing from a noodle. It’ll be a wet noodle — this time. What makes “core competencies” such a nauseating term is that it expresses a simple idea with words that suggest complexity, the kind of arcane notion only the best and brightest MBAs could possibly grasp. It is not. A pre-schooler could grasp it. Your core competencies are the things you do well.
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Brand Journalism Tactics: Are You Using the Right Language For Your Audience?
Choosing the right words is critical when telling your company’s stories How do you know you are using the best words in your online stories so they resonate with your target audience? That’s a question that we ask ourselves constantly while creating brand journalism content for our clients. Language can be tricky, because language evolves...
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Brand Journalism: What’s Your Company’s Story?
As long as humans have been communicating we’ve used stories to relate to each other, make sense of the world around us, and help us make decisions as we go through life. Advancements in technology have us sharing greater amounts of information, and we’re finding ourselves making more decisions based on those stories.
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Entrepreneur Magazine Features Brand Journalists
When former journalist Thomas Scott started blogging about his home-staging franchise in 2007, he discovered that his industry-related content radically improved how business prospects perceived his company's brand. Scott realized there was an untapped market for providing other businesses with content that's well-written and entertaining, while helping consumers relate to them on a personal level.
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University of Alabama’s Platform Magazine Features Brand Journalists
Thanks to search engines and social media there has been a shift in the way people find and receive information. People actively seek what they want. Since media is saturated with advertising and marketing copy, many people no longer respond to messages that scream “I’m selling you something.” Instead, consumers want authenticity and transparency. People want to feel like they identify with a brand.
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RIP Ray Bradbury
Much of our work at Brand Journalists is telling stories about driven entrepreneurs in the franchise industry. Our clients are a diverse bunch but they all have one thing in common: like Ray Bradbury, they launch rockets in their mind and as a result, achieve great things in life. Willpower and imagination are cornerstones of great business leaders and Bradbury understood this. Achievements take a leap of faith.
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