SONIC Case Study
SONIC, America’s Drive-In, is a franchise dynamo currently experiencing its biggest growth era ever. Founded over 60 years ago, SONIC is one of the nation’s most recognized brands, with more than 3,600 locations and millions of fans across the country. As one of the pioneers in customization, SONIC is also one of the most forward-looking franchise brands in the industry. With outstanding marketing, innovative technology, and a menu that maximizes all five-day parts, the future of SONIC is brighter than ever before.