Category: Franchise
Franchise Marketing Trends To Adopt in 2025
Franchise Marketing Trends to Follow This Year By: Sophia Giordano-Scott The word is out that franchisors nationwide are increasing their franchise marketing budgets, but the real story isn’t just about bigger budgets – it’s about where these marketing dollars are actually going. What are savvy franchisors betting on? Let’s dive into the expected marketing trends...
read moreQ+A With Ken Kanzaki, Charleys Philly Steaks
Serving Franchise Development Growth with Charleys Philly Steaks Franchise Charleys Philly Steaks is forging ahead in the fast-casual dining world, and much of its momentum can be attributed to the dynamic leadership of Ken Kanzaki, the Director of Franchise Development. With over 15 years of experience in the franchise industry and four years with Charleys,...
read moreQ+A with Brand J Web Developer, Angela Moore
The Secrets of Franchise Web Development Often the hardest role to fill in any digital advertising team, the web developer makes up the bones that keep the body moving. Your web developer does more than just build websites, they maintain all things websites and keep them running optimally, so that all lead generation efforts work...
read moreFranchise Leadership and Development Conference Takeaways
A cautiously optimistic 2024 looms ahead as franchise leaders shoot to improve in 2024 by Thomas Scott – CEO Home Run Franchises, Founder of Brand J What is the best way to grow a franchise brand in 2024? This is the question a sold out and record attendance of the 2023 IFA and Franchise Update...
read moreHow To Use Short-Form Storytelling To Boost Your Brand
Courtsey of Franchising.com Storytelling is the essential part of human communication. From ancient cave paintings to TikTok videos, great stories have always captivated us, evoked emotions, and conveyed powerful messages. As a brand, great stories make you rise above your competitors. While many complain about the ever-changing social media algorithms and landscape, social media is...
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